GRAPHIC ELEMENTS
REALITY BITES
CATEGORY
BRANDING ILLUSTRATION
A cookie brand called “Reality Bites“, based in Scotland, with a fun, Instagram-able visual identity that is based on an illustration of a main “character”. Each illustration represents a unique taste, depending on the landscape color. Showing the roots of the cookies by introducing a well-known legend about the Loch Ness Monster, or Nessie — a creature in Scottish folklore that is said to inhabit Loch Ness lake in the Scottish Highlands and combining it with a pastel color palette creates a friendly and recognizable style.
LOGO & COLOR PALETTE
SUBMARK
FAVICON
PRIMARY LOGO
SECONDARY LOGO
The color palette is inspired by the so-called blue environments and to balance the bold blue, the secondary colors have more pastel tones.
MAIN COLORS
#f3a4a7
RGB: 243, 164, 167
CMYK: 1, 43, 22, 0
#1a212c
RGB: 26, 33, 44
CMYK: 83, 72, 56, 67
#bee5ee
RGB: 190, 229, 238
CMYK: 24, 0, 5, 0
#efdb80
RGB: 239, 219, 128
CMYK: 7, 9, 61, 0
#8e98a4
RGB: 142, 152, 164
CMYK: 47, 35,28, 0
GRAPHIC ELEMENTS
